The dynamic dashboard TRACE is the heart of RTreporter. It provides an overview of which topics are most popular. This is not about trending topics but topics that increase in popularity compared to the past. The purpose of TRACE is to provide an overview of what is being talked about right now on Twitter.
Example: the word “fire” is mentioned in Tweets 100 times a minute over the past 5 weeks. The dashboard will detect and show the word “fire” if it is suddenly mentioned 1500 times a minute, indicating a deviance in the trend. The sudden increase in Tweets containing the word “fire” probably means there is a fire somewhere.
TRACE is ideal for helping reporters to spot newsworthy events more easily and quickly than the competition. Emergency services can anticipate events or see how they develop. It can be used as a tool for audience tracking.
By using smart clustering of words, a user of TRACE can easily spot a subject that is worth investigating. If multiple words in one cluster are related and the cluster is increasing in size, you might be dealing with a “hot” cluster containing valuable information. TRACE is not a miracle worker so it cannot show “news”, that is still up to the user.
The INSIGHT feature, when used in combination with TRACE, is a powerful tool that gives you a more in-depth view of “hot clusters. INSIGHT shows you:
- relevant Tweets
- acceleration graph
- summary Tweet that matches the subject best
- list of all posted URLs and media
By using this information, the relevance of the cluster can be assessed and immediate action can be undertaken. It gives you a clearer view of the situation, and sources for your story can easily be contacted to serve as eyewitnesses.
As Twitter is a very organic system, a topic or Tweet can spike in popularity very quickly and then level out just as fast. But you might want to follow a subject for a longer time to see whether or not it stays relevant or get statistics for a follow-up action.
This is what the TRACK feature was designed for; it is an easy-to-use word tracker that works as a standalone module or can be called up from INSIGHT. The TRACK feature allows you to keep on top of an event or story.
The main chart on the picture below shows the number of tweets that contained your keyword or combination of keywords. You can select the desired time range for the data view: per day, week or month.
By default the chart shows the number of Tweets per week, but you can also choose “today” or “month”.
With the arrows on the left and right you can go back in time, one day, one week or one month at a time.
The graph and data are also easy to export for use in your reports or articles.